Retail & E-Commerce Case Study

Boutique Clothing Store Pricing

A apparel store buying leather jackets at $45 wholesale needing to cover $8,000 monthly store rent and staff payroll.

Boutique Clothing Store Pricing
Real-World Business Model Walkthrough • DexCalc Case Studies
Selling Price
$112.50
Gross Margin
60.0%
Markup Percentage
150.0%
Monthly Gross Profit
$13,500

Strategic Key Takeaway

"By pricing at 150% markup (keystone-plus), gross profit ($13,500) easily covers $8,000 fixed store overhead with $5,500 net profit."